Enlightenment and Romanticism

Constructions of reading/writing in the British literature of the Enlightenment and Romanticism Robinson Crusoe, which was written by Daniel Defoe, was published in 1719. At the time of its publish, a revolution was taking place all across Europe known as the Enlightenment period. The Enlightenment period was a time of conflict, suffering, and also a time of growth for society. This revolutionary time period gave birth to such terms as deism, rationalism, skepticism, and empiricism. The period also saw an uprising in a new ideology towards human thought.Daniel Defoe's Robinson Crusoe is primarily defined by a mythic conversion experience as the novel's core narrative structure traces the hero's transition from social isolation and disconnection to self-actualisation and social reintegration. As sole survivor of a shipwreck, Crusoe has to survive in, and adapt to a space which he initially experiences as alien and threatening, and he gradually begins to transform himself along with hi s environment. By the time he leaves the island 28 years later, he has become a resourceful and capable ruler over an economically viable cultural monopoly.This conversion process is exemplified by Crusoe's appropriation of the island, as this space becomes the site onto which all of his anxieties and aspirations are inscribed. Consequently, the island is â€Å"transformed† from untamed wilderness into a cultivated â€Å"paradise† that bears testament to both Enlightenment rectitude and Western accomplishment. As such, the central aim of this article is to examine how Crusoe's conversion of an unknown, marginal and ambiguous geographical locale into a prototypical British colony establishes a monologic world order on the island that defines identity as fixed and the island space as contained.In the Bakhtinian sense, a monologic world is closed, static, and limiting in the way in which it denies the Other. In Robinson Crusoe, a monologic world view is manifested by Crus oe's experience of and adaptation to space as well as processes of identity formation. In this regard, Crusoe's relation to space emulates processes of colonisation, as illustrated by his appropriation and domestication of the island. Furthermore, Crusoe's relation to space also reveals his identity to adhere to an unyielding and codified structure of hierarchy and authority. Crusoe ecreates this monologic structure on the island by appointing himself as master over the island's animal and human residents. Accordingly, literature of the time placed great emphasis on the importance of rationalism and moral righteousness and dealt with themes that showed the importance of conforming to socially acceptable ideals for the sake of achieving self-actualisation. In Robinson Crusoe, Enlightenment ideals are articulated by the novel's compounding theme of individual advancement from a primitive state to a productive, ordered and purposeful existence.Though life seems to have been experienced as a vale of tears since the beginning of recorded history, the manner of feeling has changed considerably from one culture epoch to another. Every reader knows that â€Å"sentimentalism†,used almost invariably today to condemn the excessive,maudlin,or false emotional response,refers also to a benevolistic ideal which from at least 1740s made tears rather than leers a mark of society. From Goldsmith`s writings, a reader can see that the focus centers on the simple agrarian life style of the yeoman farmer.This focus would be natural, since Goldsmith was born and raised in the rural culture of Ireland. Goldsmith and other pre-romantics had a cautious distrust for industrialism, while the Romantics had developed later a strong aversion toward the destruction of rural communities throughout England, Ireland, and Scotland. The Vicar of Wakefield discusses the loss of nobility, faith, and innocence. Oddly, The Vicar of Wakefield did not achieve any greatness until the 19th century .In his advertisement about the book, Goldsmith states, â€Å"The hero of this piece unites in himself the three greatest characters upon earth; he is a priest, an husbandman, and the father of a family. † The protagonist is the sort of man that we can all admire. Through the character of Dr. Primrose, the reader will watch a man of honor try to combat the decay of his society around him by attempting to stay true to his own principles, even when he seems to fail to impress these principles upon his own family, particularly his wife and daughters.Like a conlusion, the first novel shows us the truth,the right situation when the man should be satisfied within his limitations,the work for him is a noble thing and he is driving by ideas,by the other hand in the second novel ,the literary form is more orginal,every day experience and by the way in prim-plan sets the feelings . The feelings provide knowledge and here is no limits, no adventure, no leisure: ‘painful feeling of incomplete destiny†. For the society in romanticism is important alienation and for enlightenment ,the order and the authority ineherently good.

9/11 Research Paper Essay

The official account of 9-11 does not give a sound explanation of where any extremely hot material in the WTC collapse piles could have come from, nor does it give a sound explanation for the unusually persistent heat at Ground Zero. Numerous misleading and misinforming statements are disseminated to conceal this dilemma of the official account. In Part I several sources are compiled relating to the exceptionally high temperatures, and/or to the persistent heat at Ground Zero. Most of these sources compiled have a background in science or in engineering. Some sources are statements by people who participated in the management of Ground Zero. The background of some of the sources is given in detail. In the subsection â€Å"Thermal images† some features of published thermal images are addressed. Some of them are in conflict with the assumption that the high temperatures/persistent heat phenomenon was due solely to burning fires See more: Experiment on polytropic process Essay In Part II disinformation strategies, techniques and arguments are addressed that serve the purpose of avoiding a thorough public debate about the phenomena of â€Å"molten steel†, exceptionally high temperatures and persistent heat at Ground Zero. The articles and excerpts discussed are from NIST, from so-called â€Å"debunking† websites, and from mainstream mass media. It will be shown that the statements and suggestions by NIST and â€Å"debunkers† in respect of these phenomena are misleading or wrong. In some of the cases the wrong or misleading statements or suggestions are directly stated. In these cases it will be shown why a statement or suggestion is wrong or misleading, and indications will be discussed that the authors must have been aware of the fact that their statements or suggestions are wrong or misleading. These statements or suggestions have the quality of disinformation1. With respect to the other cases it will be shown that misleading suggestions are spread by the use of language that is purposely manipulative. In addition to the articles and excerpts that are directly related to the high temperature/persistent heat phenomena at Ground Zero some mass media articles are discussed that deal with these phenomena implicitly by dealing with the broader subject.

S.C. Johnson Essay Example | Topics and Well Written Essays - 1750 words

S.C. Johnson - Essay Example In 1914, just 28 years after its, owner Samuel C. Johnson opened its first subsidiary in Great Britain and became what is now known as a multi-national corporation. Currently, SC Johnson operates subsidiaries in over 70 countries internationally. Although the SC Johnson has been a multi-national corporation since 1914, over the past 10 years the global economy has been expanding at an unprecedented rate. Large economies such as those of the United States and Great Britain are transitioning from a predominately manufacturing or production based economy to a technology and service-based economy. Historically, the number of people employed in the manufacturing industry has been steadily dropping in developed nations and rising in less developed nations such as Mexico in favor of lower labor costs. Although this mass exodus of manufacturing in the U.S. to Mexico has been a relatively recent phenomenon, SC Johnson opened its facilities in Bosque de Chapultepec, Mexico in 1954. Lower labor costs, as well as, relatively lower operating costs are the main comparative advantages for operating in Mexico. Mexico also has a comparative advantage over other host countries due to its proximity to the United States and the adoption North American Free Trade Agreement. The North American Free Trade Agreement has effectively eliminated tariffs and barriers on trade between the countries of Mexico, Canada and the United States. Tariffs that were not immediately eliminated are scheduled to phase out over the course of the next 5 to 15 years (NAFTA 2006). Faced with the possibility of increased pollution due to often less stringent environmental regulations in many developing nations, environmental concerns regarding NAFTA were addressed in 1993. As a result, the North American Agreement on Environmental SC Johnson 3 Cooperation was developed. Even with the NAAEC pact, free trade is still not without fault. In the ever-increasing global economy further environmental protection issues must continue to be addressed. While free trade does not necessarily promote pollution, it does place environmental strains on local communities. As manufacturing communities grow at an explosive rate, waste water and water treatment plants are over burdened not only from the dramatic increase in residential growth, but by the negative environmental by-products of the manufacturing plants. Additional agreements must continue to be drafted and implemented to help curb pollution attributed to expanding multi-national corporations. Especially so in less developed nations where environmental policies may be lacking. Environmental issues have been of great concern to SC Johnson since 1935 when H.F. Johnson traveled to Brazil to explore less devastating ways to harvest wax from the Carnauba Palm. In 1955, the corporation introduced water based aerosol sprays and in 1975 eliminated the use of chlorofluorocarbons ("Protecting the Environment," 2005). Dedicated to corporate social responsibility, SC Johnson currently has tools and guidelines for the reduction of green house gas emissions. Beginning with its largest production plants, the corporation has reduced its green house gas emissions by 30 percent worldwide ("Sustaining Values," 2005). SC Johnson is not only dedicated to environmental issues

Zara Case report Essay Example | Topics and Well Written Essays - 5500 words

Zara Case report - Essay Example Porter’s Five Force analysis emphasizes that market trends of apparel and fashion industry are comparable to certain other industries and going to be more challenging in near future. The report critically explains the supply chain research as one of the strongest point of Zara; because it’s flexible structure entertains the primary activities to be executed smoothly. Primary supporting activities like human resource management, procurement, and research and development departments play a key role in formulating business and corporate level strategies. This case study highlights that Zara’s success is based on its low cost and product differentiation strategy. It further suggests that hybrid strategy could be more effectual for the company as it reduces the production cost of high quality products. The report also explains the two sad incidents which took place in recent years and have left a negative mark on the reputation of Zara. At the end of the case study, f ew suggestions are briefly presented for the further growth or expansion of the company. The reports also elaborates few techniques i.e. how to implement the internationalization strategy of Zara. In the context of Zara’s global expansion, few steps of corporate level strategy are discussed. By adopting these techniques, Zara can make maximize its speedy growth with respect to different regions. Table of Contents Contents Page No EXECUTIVE SUMMARY 02 1. INTRODUCTION 05 Question – 1: MACRO LEVEL ANALYSIS 06 2.1 PESTEL Analysis 06 2.1.1 Political Factors 06 2.1.2 Economic Factors 06 2.1.3 Social Factors 07 2.1.4 Technological Factors 08 2.1.5 Environmental Factors 08 2.1.6 Legal Factors 08 2.2 Porter's Five Forces Analysis 08 2.2.1 Bargaining Power of Suppliers: Moderate 09 2.2.2 Bargaining Power of Consumers: Moderate 09 2.2.3 Competition among Existing Rivals: High 09 2.2.4 Threat of New Entrants: Low 10 2.2.5 Threat of Substitutes: Low 10 Question – 2: ZARA VAL UE CHAIN 11 3.1 Primary Activities 11 3.1.1 Design 11 3.1.2 Production 12 3.1.3 Logistics 12 3.1.4 Marketing 12 3.1.5 Store Operations 12 3.2 Supporting Activities 12 3.2.1 Company infrastructure 12 3.2.2 Human Resource Management 13 3.2.3 Technology / Research and Development 13 3.2.4 Procurement 14 3.2.5 Cost Factor 14 Question – 3: ANALYSIS OF PR CRISIS 15 4.1 Sweatshops 15 4.2 Shop-staff Abused 16 Question – 4: STRATEGIC ANALYSIS 17 5.1 Zara Business Strategies 17 5.1.1 Low Cost Strategy 17 5.1.2 Product Differentiation Strategy 18 5.2 Zara Corporate Strategy 18 5.2.1 Market Growth 18 5.2.2 Diversification 19 5.2.3 Vertical Integration 19 5.2.4 Product and Market Development 19 5.3 Recommendations for Future Strategies 20 5.3.1 Hybrid Strategy 20 5.3.2 Growth Strategy 20 5.3.3 Online Retailing 21 5.4 Techniques to Implement Recommended 21 Strategies 5.4.1 Owned Subsidiary 21 5.4.2 Joint Venture 22 5.4.3 Franchising 22 CONCLUSION 23 BIBLIOGRAPHY 24 1. INTRODUCTION Z ara is one of the leading apparel and fashion retail companies which is based at Artexio, Galicia in Spain. It was established in 1975 by Amancio Ortega and Roselia Mera. The company is characterized by its massive infrastructure (almost 1750 stores in more than 90 countries) and flexible internal environment. Zara is beautifully decorated with vertical integration system within the organization which is helpful in designing, manufacturing, transportation, and distribution of the products to the markets. The system has enabled the company to be less dependent on

American Media covarge of Israel-Arab conflict Essay

American Media covarge of Israel-Arab conflict - Essay Example The given paper will prove that the way media depicts Arabs negatively affected the Israeli-Arab conflict. Media plays a very important role in our lives. According to psychological and sociological researches, that, as it seems to us, what others think of us and of those social groups to which we belong, has a very strong impact on how we perceive ourselves and as we build the relations with the surrounding society. It is obvious that in our eyes the opinion of society about us is formed under the influence of mass media. If we think that the opinion of mass media is negative and mass media make strong impact on the opinion of people, it is obvious that we will consider the attitude towards us to be generally negative. We will consider that the social group to which we belong, suffers from the stereotypes, which are created in the opinion of other society. It is obvious that if we consider that the attitude in the society towards us is hostile, we start being hostile to it and we seek to separate from it, even from those elements, which are not subject to the influence of mass media. Th e same way Arabs, being severely criticized by mass media, have to defend themselves, but when they try to do that, their behavior is immediately characterized as hostile. The misrepresentation and misperception of Arabs in North America’s media have largely affected the most significant political conflict in the Middle East. Most Arabs believe that American media and government affect Israel. This perspective of media’s influence is debatable, the both Israeli and Arabs’ sides would say the same thing. In American media Hamas â€Å"Palestinian party run Gaza† is seen as terrorist organization using civilians as human shields in Gaza and Israel bombing Gaza to defense itself. Actually Hamas came to the power through the democratic elections and

Marketing of University of Wollongong in South Korea Research Paper

Marketing of University of Wollongong in South Korea - Research Paper Example The report tries to analyze the different aspects of launching this new service and to study the market elements to identify the feasibility and the success possibility. Also, the report is trying to analyze the socio-cultural environment of South Korea to understand the market size and the current opportunities. A multiplicity of marketing strategies of the country need to be studied and the resultant changes in legal policies need to be identified. The country overview of this report is meant to understand the historical development, the geographic and demographic overview, government structure and economic strategies. Also, the marketing feasibility plans is based on the marketing mix, and Hofstede’s cultural dimensions. South Korea is Asia’s one of the most affluent nations. It was a part of unified Korea until 1948. But after 1948 the two countries separated to be named as South Korea and North Korea. North Korea, a communist nation fell into the trap of totalitarianism and also poverty. The two Koreas went into war after their partition which ended in 1953. But there was no peace agreement. South Korea or Republic of Korea has a population of around 50 million. The capital of the country is Seoul, a vibrant and modernised city. The area of the country is around 100,000 sq km. The country follows two major religions Buddhism and Christianity (BBC News, 2010). The monetary currency of the country is Won. The country is a nation with vast knowledge and technical skills. They export products like electronic products, transport equipment and machinery. They have a technical know how and superior technical product developing skills which has made them into one of Asia’s most technically superior nation. South Korea has grown into a major economy and also has transformed into a democracy. The standard of living in Korea is very high. The

Thesis-driven essay supported by close reading Example | Topics and Well Written Essays - 750 words

Thesis-driven supported by close reading - Essay Example is also a social and political commentary on the historical position of black people in the United States at that time and as such the book offers a wider commentary beyond the personal experience of one boy. The social commentary talks to us about racism, inequality, slavery, violence and oppression. The personal commentary tells us about hunger, the human spirit, coming of age and the development of strategies to find a way to survive as a black boy growing into a man in the racist America of the time. At the time of writing â€Å"Black Boy† Wright was also influenced by other writers such as James Joyce (1922), who also used their writing as a means for self-analysis. In an atmosphere of awareness of Freud and Freud’s thinking around the human condition and behavior, Wright shows us much of his inner world through symbols in the external world and the other characters in his wider life, that is, beyond his immediate family. â€Å"Black Boy† has many central themes including coming of age, rites of passage, violence, oppression, morals, values and loneliness to name a few. However, in this paper I am focusing on the theme of hunger, Wrights personal experiences of hunger, hunger on an emotional level, and educational level and a physical level. To quote: "Once again I knew hunger, biting hunger, hunger that made my body aimlessly restless, hunger that kept me on edge, that made my temper flare, hunger that made hate leap out of my heart like the dart of a serpents tongue, hunger that created in me odd cravings" (Wright. 119). Holding in mind the influence of Freud in Wrights accounts I am curious about the symbolism surrounding food and nurturance and the lack of food and nurturance. This leads me into a consideration of Wrights relationship with his mother and father. I am aware this paper is to focus on relationships beyond the immediate family but it is essential to offer some beginning to his early relationships in order to look at the meanings and

In James Joyce's The Dead discuss the themes of loss and involuntary Research Paper

In James Joyce's The Dead discuss the themes of loss and involuntary memory in relation to Freud's Mourning and Melancholia - Research Paper Example The moment of epiphany at Gretta’s revelation has a serious effect on Gabriel’s mind and he, in a state of mourning, loses interest in his life and develops a feeling a disregard for his own â€Å"self†. The hero of the story â€Å"The Dead† apparently seems to be a star of the show at his aunts’ party. He has been given the honor of delivering after-dinner speech. But when we see this man in the company of people we find that this man lacks self confidence and is not sure what impact his speech would make on the people. Perhaps he is aware of the hollowness of his words. The bubble of his self confidence bursts when he comes to know that his wife compares him with her past lover who is dead. Gabriel felt ashamed that he was being compared with a dead person and in this comparison the dead person was regarded superior to him. The consciousness about his diminutive self made him melancholic and â€Å"he saw himself as a ludicrous figure, acting as a penny-boy for his aunts, a nervous, well-meaning sentimentalist, orating to vulgarians and idealizing his own clownish lusts, the pitiable fatuous fellow he had caught a glimpse of in the mirror† (Joyce 150). This feeling of disillusionment and loss experienced by Gabriel is not the expression of individual rather it is going to be an elegy of a country or a nation. Joyce himself was writing his collection Dubliners in a broader context. Explaining his authorial intent for writing Dubliners, he states, â€Å"My intention was to write a chapter of the moral history of my country and I chose Dublin for the scene because that city seemed to me the centre of paralysis† ( qtd. in Friedrich 421). The story â€Å" The sisters† acted as the prologue of this elegiac epic while â€Å" The dead† was its inevitable â€Å"coda†(421). Gabriel seems to be a mouthpiece of Joyce and Noon traces some autobiographical implications of Joyce’s personality in the character of Gabriel and finds that it is difficult for the reader to â€Å" separate the ‘moral history’ of the city from the self-portrait of the artist†(254). Gabriel here is mourning the loss of the city (Dublin) which is the center of paralysis and like his writer shows anger and sorrow towards Ireland (Noon 255). Gabriel is reminded by Miss Ivors that he has lost his link with Irish identity and he has become a â€Å" West Briton†. She suggests that he should feel ashamed of himself for that. He also likes to spend vacations in Europe instead of Ireland. His talk about Ireland offends nationalist in Miss Ivor and she leaves of party early in an indignant mood. Gabriel in his speech Gabriel’s constant resort to his past through his memory is actually the cause of his emotional distrust and his neurotic cynicism with his present situation. We try to recollect our past through an attempt to access our sub-conscious memory. This we do voluntarily . But sometimes our unconscious invades our consciousness through recurring bouts of involuntary memory. Joyce’s technique of â€Å" stream of consciousness† works in this paradigm of voluntary and involuntary memory. Gabriel’s sense of loss is strengthened by these sudden infiltrations of involuntary memory which make him compare his present with his past. This comparison ultimately leads him to a situation where he develops a feeling of disillusionment with his present. This stylistic technique is the hallmark of James Joyce through which his characters come to recollect their past. This activity

'The budget is a tool of repression rather than innovation' cited by Essay

'The budget is a tool of repression rather than innovation' cited by Hope and Fraser - Essay Example Budgets also enable the measurement of actual financial operations against a forecast and establish the costs constraints of a project, operation and program (Daum 2001, p. 21). Budgets have been used as tools for aiding the planning of actual operations by ensuring managers consider changes in their environment. Additionally, budgets enable managers to outline steps and measures for ensuring the organization meets it objectives. Budgets crucially help managers to examine the relationships between the different departments and their own operations. Most importantly, budgets control resources, and help in communicating organizational plans within the different settings (Drury 2007, p. 31). It is equally crucial to mention that budgets motivate managers to work towards the achievement of the organization’s objectives, provide visibility of the organization’s performance, and help when evaluating the performance of managers. Recently, budgets and budgeting processes have f aced immense criticism consequently attract publicity. Critics to budgets and budgeting note that budgets provide barriers to successful management and utilization of organizational resources. According to these critics, budgets influence managers and employees in counterproductive ways. It is essential to note the movement of current economies and their rapid rates of maturity are negatively affected by budgets because they impede flexibility of organizations (Daum, 2004, p. 41). Since 1998, several propositions have been made for the development of a new management philosophy called Beyond Budgeting. These proposals emerge as responses to dissatisfactions with traditional management approaches. These approaches focus on management as a function of budgeting through control cultures and command influences. In recent years, organizations have faced immense pressure to change their management strategies and approaches. This has been motivated by the need to shift from traditional man agement strategies because of changing business and operational environments. It is crucial to note that company and organizational activities become complex when seeking income generation. In this case, company activities have grown in dynamics, complexity and competitiveness despite the uncertain and turbulent business conditions (Dugdale, and Lyne, 2006, p. 51). Currently, businesses are not limited to production and sales, but rather, they engage in different economic and non-economic activities. Currently, organizations need to operate with the intention of addressing quality aspects of the business spectrum to maintain their productivity and competitiveness as well as maintain contact with their customers. Therefore, companies have begun identifying internal processes that impede their functioning in order to respond to challenges within the current business environment. In the process, companies are getting rid of their inflexible processes or procedures that limit their flex ibility (Hope, and Fraser, 1999, p. 67). The Beyond Budgeting model provides an essential strategy for organizations to fill the gap left by abandoning budgeting. This strategy provides tools that enable managers to achieve their market objectives and develop plans. It also prevents managers from focusing their energies on their budget requirements. The Beyond Budgeting approach provides organizations with platforms for controlling and managing

Occupy University of Virginia Essay Example | Topics and Well Written Essays - 1750 words

Occupy University of Virginia - Essay Example istration of the university is the issue of wage parity for the employees who have been contracted and also consider paying wages in consideration of the relative rates of inflation. The university workers who are demanding better pay are the non-academic staff that includes but not limited to janitors and kitchen staffs. As demonstrated by the banners carried by the protestors, it is obvious that the workers have been struggling to make both ends meet and many of them are living on a cycle of destitution as the wages they get are peanuts. The workers have a grave concern to the university administration for the complete neglect by the University system hence have the feelings of a less fortunate person who is debt. Students were able to join the strike owing to their sympathy for the families of the workers who are earning very meager wages. Children from such families are compelled to work extra hard in school in the hope that their efforts may get noticed through good passes so as to get meaningful employment upon completion of schooling. It is a state of hopelessness as there are many consequences for families who are not having adequate income. They have to work extra hard in school and they have to hope and pray that someone notices them. These are the kids who are deemed to be static. Since mo st of the parents are just working to keep their families alive, students from such families feel the heat of economic injustice that would characterize their future adulthoods. Income-related inequalities, as is the case in modern world have been a big issue of controversy in the workplace. As is the case at UVA, the university administration is depriving the workers of the right to own substantial capital and other related assets through poor pay. Since adequate income guarantees personal security in the capitalist world, there is growing demand for accumulation of wealth to have the ability of going about basic necessities. It is in this aspect that the UVA

Great Expectations by Charles Dickens, and Jayne Eyre by Charlotte Bront Essay Example for Free

Great Expectations by Charles Dickens, and Jayne Eyre by Charlotte Bront Essay In Great Expectations by Charles Dickens, and Jayne Eyre by Charlotte Bronte, there is a description of a room. In this essay, I will compare the similarities and differences of the two rooms. The two stories were written thirteen years apart, in the 19th century. In Jayne Eyre, the red room is decorated in bright colours, in comparison to Great Expectations, which is a faded white room. They are both large, and ornately furnished. In Great Expectations, the little boy is narrating (first person narrator), I answered, more in shyness than politeness, this quote supports two facts, one that it is a first person narrative, and that the feelings of the boy are quite uncomfortable and slightly timid about the situation hes in. Dont be ridiculous, boy, this shows that the first person is in fact a boy, therefore suggesting a young naà ¯Ã‚ ¿Ã‚ ½ve nature in the storys narrator. This reflecting the readers view on the happenings in the story, but more precisely the extract on this particular subject. Like Great Expectations, Jayne Eyre, has a first person narrative, Jayne, herself. The narrator in Jayne Eyre, is actually older than the narrator in Great Expectations. The narrator seems less anxious than the boy in Great Expectations, there seems to be no signs of nervousness or anxiety in the passage of Jayne Eyre from the narrator. Both the rooms in the two stories are parts of rich, wealthy, large houses. One of the largest and stateliest chambers in the mansion, and massive pillars of mahogany support my statement for Jayne Eyre. In Great Expectations, large room and a fine ladys dressing table also strengthen my statement. Both the rooms in the two stories have been kept as almost museums, as if time stood still at one point and never restarted. In Great Expectations, the room creates this impression from remarks from the boy (the narrator), such as, No glimpse of daylight was to be seen in it, this suggests how no light has entered Miss Haveshams dressing-room since whatever happened when time effectively stood still. She had not quite finished dressing, as if she had started but then suddenly frozen half way through, forgetting about it and everything else in her world. Half packed trunks, were scattered, this also suggests the stopping of time. It says in the passage about how everything used to white, but had no faded and was a pale yellow colour, had been white long ago, was faded and yellow. No brightness left, this also suggests that time has stopped. In Jayne Eyre, Very seldom slept in, this suggests loneliness to the room, where nothing breathes in it, like its also been frozen in time. Blinds always drawn down, this suggests that no light is allowed into the room, therefore leaving it in darkness, like Miss Haveshams dressing room. This room was chill, this suggests loneliness in the room, expressing lack of happenings in the chamber. Words used to describe the room such as, silent, and solemn, also show that the room has effectively been frozen in time. These words are also reflected in Great Expectations, as the boy enters the room, he is greeted with utter silence and a solemn atmosphere. The sense of a chill is also reflected in a way in Miss Haveshams dressing-room, with all the bland, cold, faded, white colours, you also interpret a cold atmosphere. The use of colour and light in the two passages are also very effective on the affect its having on the reader. In the red room, it is filled with deep reds and whites (hence the red room). These colours offer warmth and maybe innocence. In Miss Haveshams dressing-room, the whole room is that of a faded white colour, showing maybe faded innocence, or purity which has lost its initial form. The mentioning of people in the paragraphs helps to create certain atmospheres within the rooms. In Great Expectations, Miss Havesham, makes a strong impression on the room. She is wearing all white, (suggesting that she was a bride-to-be when time froze) although the white is faded, turning to a pale yellowy colour. Expressing the rooms coldness and staleness. When the boy describes her as a waxwork and skeleton that had eyes that moved and looked at him, this is also expressing the feelings of Miss Havesham reflecting on the rooms atmosphere aswell. In the red-room, there isnt actually a person physically present in the room as such as Jayne is describing it to you (the reader), although it does mention certain people. Mr. Reed is a man that had breathed his last in this room. This sends an eerie feeling into the room, a very uncomfortable feeling wraps itself around the room. The fact that nobody actually enters the room often at all gives you an idea of the rooms loneliness aswel l. A sense of dreary consecration had guarded it from frequent intrusion, this also supports my statement of the rooms lack of feeling or love. A very lonely room is felt by the fact that nobody wants to enter the room. This is obviously given through the fact of Mr. Reeds death. I think my response was stronger to Great Expectations, as I found it more intriguing. One of the main causes of this would be that there was actually a person present in the room as it was being narrated. A very interesting person aswell, somebody that can capture your attention. I would imagine so because I simple dont hear of people who lock themselves up like that, although it is a fictitious character. I didnt get into Jayne Eyre as much, it seemed to float past me as I went through it without making much of an impact. As I said a few moments ago, it is probably as there isnt a person in the room as Im reading the story to interest me as such. I felt that the writing in both stories conjured up a respectful amount of imagery in my mind, but in all I think my preference has swayed towards Great Expectations.

An Evaluation of Globalisation from Two Perspectives

An Evaluation of Globalisation from Two Perspectives Evaluation of Globalisation from Two Perspectives. As an Emotive Force, in Being Beneficial and a Key to  Future World Economic Development as well as  Being Inevitable and Irreversible. And as a Force that Increases Inequality Within and  Between Nations, Threatens Employment and  Living Standards and Thwarts Social Progress Introduction Globalisation as a word is that utilized in differing contexts within the public lexicon. It is one of â€Å"†¦ the most widely used- and misused – keyword †¦ in recent years, as well as being â€Å", one of the most rarely defined, the most nebulous and misunderstood, as well as the most politically effective †¦Ã¢â‚¬  (Beck and Camiller, 2000, p. 19). We tend to think of globalisation is as a modern term, first defined in the Merriam Webster Dictionary in 1944 (University of Pennsylvania, 2005) its historical roots in terms of it being a part of human history can be traced back â€Å"†¦ at least 5,000 years† (Wallerstein et al, 1980, p. 15). Said beginnings, â€Å"†¦ In the fifteenth and early sixteenth century †¦Ã¢â‚¬  is when the â€Å"†¦ European world-economy †¦Ã¢â‚¬  came into existence as â€Å"†¦ a kind of social system the world †¦(had) †¦ really known before and which is the distinctive feature of the modern world-system† (Wallerstein et al, 1980, p. 15). The underpinnings of why Wallerstein et al (1980, p. 15) take this view is that is represented an economic rather than political entity that differed from the â€Å"†¦ empires, city-states and nation-states †¦Ã¢â‚¬  that preceded it. Eisnstadt (1968, P. 41) helps to clarify the preceding by defining empire as a term utilized â€Å"†¦ to designate a political system encompassing wide, relatively high centralized territories †¦Ã¢â‚¬  which consisted of an emperor and â€Å"†¦ central political institutions †¦Ã¢â‚¬  And while empires were a primitive means by which economic domination was conducted, they laid the foundations for globalization through economic flows as represented by trade (Eisenstadt, 1961, pp. 82-107). The preceding has been utilized as an historical guide to the roots of globalisation, which is generally credited as being the individual credited with using it in an economic sense (Tedlow and Abdelal, 2005). Levitt’s definition of globalisation is based upon its applicability to corporations and products and what he termed as ‘homogenized demand’ (Tedlow and Abdelal, 2005). That view, while revolutionary at the time, in hindsight is a narrow conception of the broader concept that we understand globalisation to be in today’s terms. Shariff (2003, pp. 163-178) states that globalisation is the global process representing the homogenising of prices, wages, products, interest rates and profits that relies upon three forces, 1. human migration, 2. international trade, and 3. the swift movement of capital along with the integration of financial markets. Bhaqwati (2005, p. 3) advises that globalisation â€Å"†¦ can mean many things†. He focuses on glo balisation as being economic, constituting the â€Å"†¦ integration of national economies into the international economy through trade, direct foreign investment (by corporations and multinationals), short term capital flows, international flows of workers and †¦. flows of technology †¦Ã¢â‚¬  (Bhaqwati, 2005, p. 3). The World Bank, which agrees with Beck and Camiller (2000, p. 19) and states that there is no precise and universally agreed upon definition and, adds that over time it, globalisation, has come to encompass â€Å"†¦ cultural, political and other connotations in addition to the economic† (PREM Economic Policy Group and Development Economics Group, 2005). Their explanation of globalisation tends to focus on the economic side of the ledger, but adds that it, globalisation, is not uniform stating that in the poorer lesser developed countries it is more a case of being excluded from it rather than being impoverished by it (PREM Economic Policy Group and Development Economics Group, 2005). Hirst and Thompson (2001. p. 3) agree with the fact that there are broadly differing contexts attached to globalisation and that in today’s terms it largely means placing economic aspects in the forefront, keeping in mind the cultural, political, and social variables that are intertwin ed. The International Monetary Fund (2000) combines pieces of definitions from the preceding in stating that globalisation represents â€Å"†¦ a historical process †¦Ã¢â‚¬  which is attributable to â€Å"†¦ human innovation and technological progress†, and â€Å"†¦ refers to the increasing integration of economies †¦Ã¢â‚¬  on a global basis â€Å"†¦ particularly through trade and financial flows†. Stiglitz (2003, p. 4) asks the question as to â€Å"Why has globalization – a force that has brought so much good – become so controversial?† Bhaqwati (2005, p. 4) also asks this question as to â€Å"Why are the critics of globalization so agitated?† Hist and Thompson (2001. p. 2) also are quizzical as to this phenomenon. What is it about globalisation that has proponents lined up on one side, and antagonists on the other? This examination shall seek to equate both sides of this highly charged arena, looking at the views that see globalisation as an emotive force, where some see it as a process that is beneficial, representing a key to future global economic development that is not only inevitable, but irreversible as well. And on the other side of the fence there are those that view globalisation with hostility, and believe that is increases inequality between nations as well as within them, threatens employment along with living standards and thwarts soc ial progress. According to Giddens (2006), we are in the second phase of the debate on globalisation. His perspective is that there were discussions regarding the phase and attempting to determine what is was and is while it was unfolding. Giddens (2006) views us as being in the second phase of the debate as globalisation is firmly entrenched in economics, politics, cultural and social areas, as we again attempt to determine what it is, along with its consequences and how it can be properly accommodated. Whether one subscribes to this view is a matter of opinion, but the point is there is a debate on globalisation with one side seeing it as representing benefits to society, and the other as promoting inequalities and other negative connotations. Or, is that actually the case? Could it be that it is parts of globalisation that opponents are against? Could it be that the problem with globalisation is its inequality in that there are the nations gaining from it and distancing themselves from those la gging or being left behind? The questions are almost endless. In seeking to reach a determination, this examination will look at both side of the globalisation issue, offering those facets for and those against it. Ohmae (Ray, 2005) sees globalisation as the liberalisation of individuals, consumers, business corporations as well as regions from the confines of the nation state. He sees the world as representing a global village â€Å"†¦ because wealth will migrate across national borders†. He sees, in commercial terms, as well as in consumer terms that the world is â€Å"†¦ an increasingly borderless economy, a true global marketplace† with political influences seeking to control the process (Ohmae, 1996, p. 8). Yip (1989, p. 29) sees the process of globalisation as a ‘must’ facet that major business corporations have to participate in as a result of almost all products having foreign competitors. This preceding view not only means that a company needs to look at this from its own domestic market and staving off competition, but also from the viewpoint of growth and profits as there are customers to be won in foreign markets as well (Yip, 1989, p. 29). Yip’s corporate focus on globalisation looks at falling trade barriers as governments and regions understand the importance of opening their markets to enable them to enter others in a quid pro quo. The corporate process of globalisation results in increased competition, jobs, better products, innovation and lower prices as the lines between products, goods and services have become increasingly transparent, with consumers as the beneficiaries in the process. The opening up of markets, and the loosening of trade restrictions and borders is a positive contribution of globalisation as it makes the new battlefield one of profits, markets and expansion as opposed to conquest, war and destruction (Held et al, 1999. pp. 32-35). Globalisation’s main engine has been a result of economics, it is money that has underpinned the flow of products, printed materials, the Internet, documentaries and other informational exchanges, along with products, goods and services. The elements of increased trade have brought the need to stabilize currencies in order to permit the corporations within countries to effectively compete on the global stage and is an important underpinning resulting in the formation of the euro in the European Union. The foregoing has brought about a â€Å"†¦ high degree of economic interdependence among today’s economies †¦Ã¢â‚¬  and the preceding reflects â€Å"†¦ the historical evolution of the world’s economic and political order† (Carbaugh, 2006, p. 3). Evidence of the equalization process of globalisation can be found in the example of the United States which was the most dominate economic and political nation after the end of World War II (Carbaugh, 2006, p. 3). This has been referred to as neocolonialism, which represents Imperial powers controlling other societies through economic means on the international stage, which resurfaced after WW II, having similarities to the colonialism periods of the sixteenth through twentieth centuries (Selfa, 2002). The foregoing is driven by economic means as capitalism represents â€Å"†¦ an economic mode †¦ that †¦ operate within an arena larger than †¦ any political entity can totally control †¦Ã¢â‚¬  (Wallerstein, 1976, pp. 230). The preceding has provided capitalists, and thus globalisation, with the foundation to pursue consistent â€Å"†¦ economic expansion of the world-system †¦Ã¢â‚¬  which Wallerstein (1976, pp. 230) argues is skewed in its distrib ution of rewards. Globalisation is thus a combination of political aims to strengthen national economies through â€Å"†¦ political power, authority and forms of rule †¦Ã¢â‚¬  (Held et al, 1999, p. 32) that aids capitalism, commerce and companies. Globalisation has since evened the playing field as nations, regions and countries have devoted their efforts into strengthening their competitive positions in the commerce arena through regional trading blocks such as the European Union, ASEAN, SAARC, Organization of Petroleum Exporting Countries and other organizations evolved â€Å"†¦ the world community into a complicated system based on a growing interdependence among nations† (Carbaugh, 2006, p. 3). China has risen from a developing nation into a world power through its march into capitalism via the innovation of socialist economics, which retains the centralized Party control. Globalisation has aided in the preceding as well as the development of the Chinese military into a sophisticated technologically equipped force (Wortzel, 1994, pp. 168-170). The market reforms of 1978 has enabled the country to harness the commercial potential of its market of 1.3 billion citizens under ‘socialism with Chinese character istics’ which has transformed China from the 32nd largest trading nation in 1978 to second in terms of GDP purchasing power behind the United States (Dellios, 2004). The power of participation in the international flows of globalisation has proven its ability and potential to transform economies and nations as well as the economic balances of power. Globalisation is for most intents and purposes a Western dominated process that is influenced and guided by corporations. In pursuing international markets multinational corporations have opted on a course of standardising their product lines to permit them to make adaptations to reach foreign consumers in the quest for increased market share (Hayler, 2006). Localisation represents the adaptation of products, goods and or services to address the tastes, preferences, cultural â€Å"†¦ and other requirements of a specific target market† (W3C, 2007). A key example of standardisation combined with localisation can be found in portable telephones. Companies need a standardised approach to the production of basic components in a globalised economy for framing, wiring and related components to permit a universal platform of manufacture. With facilities in 15 countries and sales in over 130, Nokia is a prime example of a globalised company (Nokia, 2001). However, individual marke ts require localisation to appeal to consumers in the face of competition, as well as the recognition of preferences, tastes and needs. Nokia innovated the first mobile phone that was designed to provide â€Å"†¦ commands in English, Chinese, Thai, Bahasa for Indonesia and Malaysia, and Spanish for the Philippine market (Hoberg-Petersen et al, 1999). The preceding is an example of the combined utilization of standardisation and localisation required to capture consumers in the competitive globalised marketplace. Nokia’s deft understanding of the variables of the international marketplace represent the application of Porter’s (1998, pp. 59-61) value chain organization, which represents the various activities inside as well as outside a company, equating logistics, operations, marketing and sales, support activities, procurement, technology development, company infrastructure and utilizing the inputs and results from these activities to improve operations by adapti ng and changing where needed to meet the demands of the marketplace. The importance of an international stance in the today’s global economy enables corporations to cope with international competition by leveraging their domestic operations overseas and learns lessons from the unique characteristics of foreign markets to bring back to its own domestic market. The preceding expands the company’s innovation by coming to grips with specialized needs that can translate into new features and approaches that boost sales. Accepting the principle of globalisation is not a luxury that companies can afford to ignore in the face of foreign competition. It is an undeniable facet of competition as any product, goods or services that has a representative market domestically, will be under attack sooner or later by some company or companies seeking to expand. Evidence of the impact of globalisation is shown by the fact that the ratio of exports plus imports as calculated against the global gross domestic product has increased from 16% in 1960 to 40% in 2001 (World Bank, 2002). The forgoing seemingly suggests that localizing products, goods and services from a standardised format to meet the needs of individual markets has proven successful. But, in the larger scheme of things, is globalisation actually helping to increase inequalities between nations and threatening living standards, social progress and employment? As in all questions, there are two sides to every story. The preceding is a highly complex principle to equate as well as measure, as such is dependent upon the relative sophistication of a country’s ability to meet the varied demands of globalisation called for through institutions, infrastructure development, educational systems, professional and skilled worker training and development, access to raw materials, governmental practices and internal policies. It is simple enough to look at examples of inequality, and related factors, however, in the case of Africa and Latin America, they have only recently opened their markets, beginning in the 1980s, as opposed to the United States, Europe and Japan, which were all engaged in the process shortly after World War II (Bardhan, 2006). China adopted market reforms and changed the precepts of socialism to accommodate a process that enabled them to harness their educational, industrial and internal systems and infrastructure to utilize globalisation to reinforce the power of the state. The ir example points to the internal resourcefulness of government to utilize means to transform the way things were done, into what they viewed as needing to be done (Bardhan, 2006). In a free market system inequalities mark the underpinnings of the business process as companies seek lowered costs via which to produce what they are in business for. Such means moving facilities and or processes to those locales that will enable them to maintain quality, but cut costs, and labor, represents the largest cost item. In a report titled â€Å"A Compendium of Inequality† (Martens, 2005) which refers to a United Nations Development Report published in 2005, found that approximately fifty countries, of the total one hundred and seventy-five countries studied, lost ground in terms of their economic standing, GDP and other areas. In order to achieve economic progress, reduce poverty and improve their quality of life, developing countries need increased employment opportunities, improved labor productivity and governmental incentives to attract industry and business as well as to develop them internally. Achievement of the foregoing requires a sustained productivity growth along with increased capacity of the country’s populace in skills and development that will foster the conditions for the attraction of multinational companies and permit the country to compete on the international stage (Little, 2005). Multinational companies bring with them advanced production and management techniques as well as offer increased wages in terms of relative practices thus increasing the standards, thereby attracting the better labor from the available employment pool. The process is slow, yet effective, and the foregoing represent facets used by China, India, Brazil, and the Asian Tigers, South Korea, Taiwan, Hong Kong and Singapore, that aided these countries in making progress in global commerce. Conclusion Globalisation can trace its roots back over 5,000 years, with the modern application of the term credited to Levitt (Tedlow and Abdelal, 2005). The consistent evolution of globalisation has caused theorists and scholars to define and redefine the term with the understanding that in its present complexities that there is no universally agreed upon definition to adequately describe the process that includes economics, social processes, cultural facets, political considerations and the complex entangled web of interdependent relationships these areas have. In this examination, the term globalisation has been narrowed to focus on its economic and business ramifications in examining whether the process is beneficial, and a key to future world economic development that is inevitable and irreversible, or is it a process that promotes inequality within as well as between nations that threatens employment along with living standards and thwarts social progress. And while globalisation does ha ve its less than desirable effects, it has proven its worth in lowering international borders to increase trade, migration and stabilize currency and capital flows in an era that has seen unprecedented growth in innovation, communications and the seeking of a better understanding of humanity’s needs. The process is not going to disappear or reverse itself as whether we like it or not, the world is driven by economics and the interests of corporations to generate profits on behalf of stockholders, and stakeholders in addition to the vested self interests of governments to protect and foster favorable business conditions for corporations that generate employment and pay taxes to support the political structure. The preceding has been and will continue to be an interdependent relationship that has existed since the Chinese dynasties, through the Egyptian era, as well as the Greek and Roman empires. It is not a question of what direction the world is going in, but one of the direction the world has always been going. Corporations are not going to disappear and our way of life that has been evolving change. Commerce, trade and the migration of people has always been with us, globalisation is just the present form that has manifested itself as have as conquests, exploration and wars in addition to trade and commerce been the former means that mankind has utilized from the beginnings of civilisation. As history has taught us, the more advanced nations use the less advanced to further their ends, with the offshoot of the process that the weaker nations through this association, become stronger and sooner or later establish their own independence and dominance in a never ending cycle of ebbs and flows that has seen shifts in political and economic power. Such was the case with the British empire, the rise of the United States, the emergence of the European Union, the development of regional trading blocks and the ascension of China. This examination has shown that while globalisation does have its inequalities and less than desirable points, it, as in all human endeavours, is an evolutionary process that is still learning from itself. As we progress as a race of peoples, so to does our understanding of our mistakes and the drive to correct them. Institutions such as the United Nations are proof of this evolutionary process. Thus, the faults in globalisation do not lie in its proces s, but in our application of them, which those whom opposed to it aiding in pointing out its shortcomings. As we learn, we listen and reshape ourselves to devise ways to better serve ourselves as well as humankind. The examples presented herein point to the foregoing. Bibliography Bardham, P. (2006) Does Globalization Help or Hurt the World’s Poor. 26 March 2006. Scientific American Beck, U., Camiller, P. (2000) What is Globalization. Polity Press Bhaqwati, J. (2005) In defense of Globalization. Oxford University Press Carbaugh, R. (2006) International Economics. Academic Internet Publishers, Inc. Dellios, R. (2004) The Rise of China as a Global Power. Retrieved on 29 January 2007 from http://www.international-relations.com/CM6-2WB/GlobalChinaWB.htm Eisenstadt, S. (1968) Empires. International Encyclopedia of the Social Sciences Eisenstadt, S. (1961) The Causes of Disintegration and Fall of Empires: Sociological and Historical Analysis. Vol. 34. Diogenes Giddens, A. (2006) The Second Globalization Debate. Retrieved on 27 January 2007 from http://www.edge.org/3rd_culture/giddens/giddens_index.html Hayler, A. (2006) Standardization is not the answer to the challenge of globalization. Retrieved on 28 January 2007 from http://www.businessintelligence.com/ex/asp/code.145/xe/article.htm Held, D., McGrew, A., Goldblatt, D., Perraton, J. (1999) Global Transformations: Politics, Economics and Culture. Stanford University Press Hirst, P., Thompson, G. (2001) Globalization in Question: The International Economy and the Possibilities of Governance. Polity Press Hoberg-Petersen, T., Stuart, C., Wetstone, R. (1999) Nokia Mobile Phones: A Lesson in International Strategy. Yale School of Management International Monetary Fund (2000) Globalization: Threat or Opportunity. Retrieved on 28 January 2007 from http://www.imf.org/external/np/exr/ib/2000/041200.htm#I Nokia (2001) Nokia Helps Lead IT Industry to Customers with Disabilities. Retrieved on 29 January 2007 from http://www.design.ncsu.edu/cud/projserv_ps/projects/case_studies/nokia.htm Ohmae, K. (1996) End of the Nation State: The Rise of Regional Economies. Touchstone Porter, M. (1998) Competitive Advantage: Creating and Sustaining Superior Performance. Free Press PREM Economic Policy Group and Development Economics Group (2005) Assessing Globalization. Retrieved on 28 January 2007 from http://www1.worldbank.org/economicpolicy/globalization/documents/AssessingGlobalizationP1.pdf Ray, J (2005) Ohmae’s Subversive Definition of Globalization. Retrieved on 18 January 2007 from http://www.heritagetidbits.com/archives/2005/08/ohmaeas_subvers.htm Selfa, L. (2002) A New Colonial Age of Empires? May-June 2002. International Socialist Review Shariff, I. (2003) Global Economic Integration: Prospects and Problems. Vol. 1, Issue 2. International Journal of Development Economics Stigliz, J. (2003) Globalization and its Discontents. W.W. Norton Company Tedlow, R., Addelal, R. (2005) Theodore Levitt’s â€Å"The Globalization of Markets†: An Evaluation After Two Decades. Retrieved on 28 January 2007 from http://media.wiley.com/product_data/excerpt/79/07879685/0787968579.pdf University of Pennsylvania (2005) A Very Long-Term View: Globalization Since the Fourteenth Century. Retrieved on 27 January 2007 from http://www.sas.upenn.edu/~dludden/global1.htm W3C (2007) Localizations vs. Internationalization. Retrieved on 28 January 2007 from http://www.w3.org/International/questions/qa-i18n Wallerstein, I. (1976) The Modern World-System: Capitalist Agriculture and the Origins of the European World Economy in the Sixteenth Century. New York Academic Press Wallerstein, I, Tilly, C., Shorter, E. (1980) The Modern World-System I: Capitalist Agriculture and the Origins of the European World-Economy in the Sixteenth Century. Academic Press World Bank (2002) Financing the Poorest Countries. Retrieved on 28 January 2007 from http://www-wds.worldbank.org/servlet/WDSContentServer/WDSP/IB/2002/09/06/000094946_02082404015853/Rendered/INDEX/multi0page.txt Wortzel, L. (1994) China Pursues Great Power Status. Vol. 38, Issue 2. Orbis Yip, G. (1989) Global strategy in a world of nations. Vol. 30. Sloan Management Review

Rhetorical Analysis of MAC Cosmetics Print Ads

Rhetorical Analysis of MAC Cosmetics Print Ads MAC Cosmetics is a non-traditional makeup line that appeals to middle and upper-class workers who need to be set free to express their true self. MAC is well-known for taking a bold approach to cosmetics, celebrating pop culture and individuality, and promoting makeup as a form of self-expression. In an industry where social appeal, sex appeal and feminine appeal are commonly used by cosmetic companies to emphasize the notion of looking younger or feeling more attractive through the use of a brands products, MAC defies traditional notions of femininity in its ads, setting themselves apart from other brands. MAC uses non-traditional imagery to advertise its products and elevates its brand as a high-end cosmetic line by limiting sales exclusively through online channels and department stores. With distribution in more than 43 countries worldwide, MAC appeals to a wide range of people, selling more products than any other nondrug store brand, and prides itself on catering to men and wom en, regardless of race or color. MAC is unconventional in its advertising approach and is well-known for being provocative and interesting. At the forefront of the brands message is embracing gender equality, and they are committed to raising awareness and money for gender issues, such as HIV/AIDS and the transgender community, through their charitable organizations. In so doing, MAC uses culture and gender issues as a means to reach their target market, encouraging all ages, all races and all sexes to embrace their personality. At the core of MACs message is creating an environment where people can write their own story, especially through the way they look. As the following advertisements demonstrate, MACs innovative advertising effectiveness relies on bold, often non-traditional imagery and the use of celebrity icons to celebrate individuality through the MAC look, appealing to peoples sense of self-expression and their desire to be beautiful and stand out. In so doing, MAC prese nts themselves as a brand that seeks to empower people and support everyones individuality and creativity. The drive to be unique, to stand out, and to be an individual are all emotions MAC promotes in its advertising. One such example of this can be seen in MACs recent collaboration with Caitlyn Jenner (Figure 1) in which Jenner is the spokesperson for a new MAC Cosmetics lipstick, appropriately named Finally Free. The initiative is an effort to help the transgender community, with 100% of the proceeds going to the MAC Aids Fund Transgender charity. By acknowledging the transgender community in its advertising, MAC communicates they are a tolerant, open-minded brand that supports diversity and inner beauty. This notion coincides with MACs mission statement: All Races, All Sexes, All Ages. Feeling comfortable in ones own skin is what gives an individual their sense of beauty. Being able to bring out inner beauty for the world to see, no matter what a persons gender, promotes the Finally Free slogan. The Caitlyn Jenner collection represents Caitlyns mission of sharing her transition with t he world, championing All Ages, All Races and All Sexes. The purpose of this ad is to inspire people to buy MACs product while encouraging them to embrace life, in whatever form they choose. This ad makes an ethical appeal to those who support the gay and transgender community by donating funds to MACs charitable cause, and due to Caitlyn Jenners celebrity status, MAC has successfully invoked an even larger audience by reaching the fans of this well-known celebrity figure. The decision to use Caitlyn Jenner as a MAC spokesperson represents the notion that beauty is found not only on the outside, as many cosmetic companies limit their focus to, but rather is both on the inside and outside. Jenner demonstrates that beauty is ageless and in order to project beauty, people need to love their inner self. MACs decision to sign a transgender celebrity that is also over 65 years old, sends the message that age doesnt have to be a defining factor in how beauty is perceived. MAC is famous for its celebrity collaboration collections, and this is especially true with MACs VIVA GLAM line (Figure 2), the first of MACs cosmetic products marketed to raise money for AIDS. Begun in 1994 during a time when other makeup companies were using famous supermodels as the faces of their advertising campaigns, MAC chose to go the unconventional route. Featuring notorious drag queen RuPaul as their first VIVA GLAM spokesperson, the VIVA GLAM ads included the tagline, We wont look down on you, and we wont intimidate you, because we know what it was like to be picked on by the cool kids. And guess what? Now were the cool kids. Since then, advertising of the VIVA GLAM line has featured such celebrities as K.D. Lang, a Canadian lesbian singer, and music legend/AIDS activist, Elton John. More recently MAC has included glamorous celebrities as spokespeople for the VIVA GLAM line, including Cyndi Lauper, Lady Gaga, Rihanna, and Miley Cyrus. While Gaga and Lauper are long-time AI DS advocates, Rihanna is known as a charitable voice for young generations. MAC also enlisted Nicki Minaj and Ricky Martin, daring people to Be Bold, Be Beautiful, Be Safe. These ads have succeeded in positioning MAC as a very hip company, catering to people who are open to accepting gay lifestyles and beliefs, while furthering MACs commitment to HIV and AIDS and promoting safe sex behaviors. The purpose of this ad campaign is to inspire people to buy VIVA GLAM lipstick and promote values of acceptance, diversity and glamour across MACs diverse range of products. By using culture and gender issues as a means to reach MACs target audience, the ads successfully drive demand for their progressive makeup as a form of self-expression. Additionally, the ads utilize bold colors to catch peoples eyes and appeal to their emotions by donating every cent of the selling price of the VIVA GLAM lipstick toward helping women, men and children living with and affected by HIV/AIDS. The VIVA GLAM spo kespeople reflect the cultural narrative of diversity, personal triumph and embracing inner beauty. True to MAC Cosmetics non-traditional use of imagery to advertise its products, MACs Strength Collection (Figure 3) uses the tag line Flex your femininity. Featuring product names such as Posed, Brains and Brawn, Inner Strength and Absolute Power, the strength collection uses a photo of a female body builder, driving home the cultural narrative of inner strength, empowerment and beauty in MACs ads. Choosing to use Jelena Abbou, a Serbian-American competitive body builder and fitness model à ¢Ã¢â‚¬ Ã¢â€š ¬ complete in full makeup and a shiny black gown à ¢Ã¢â‚¬ Ã¢â€š ¬ promotes the idea that men and women are equal. Men are perceived as strong or tough whereas women are considered dainty and fragile. Having a women body builder in MACs ad demonstrates that beauty comes in many different shapes and sizes and that gender doesnt matter. The purpose of the ad is to grab peoples attention through the use of the striking and unusual imagery. The text Strike a powerful pose, stand out an d redefine the notion of beauty, paired with the image of a female body builder further creates interest and contrasts with traditional makeup advertisements used by other brands. By successfully glamorizing Jelena and highlighting her beauty and femininity, MAC contradicts the mainstream idea that women bodybuilders are masculine, thereby furthering the notion of gender equality and inner beauty. The use of a female body builder is a great example of driving home the cultural narrative of inner strength and beauty in MACs ads and demonstrates that beauty comes in many different shapes and sizes. Whereas most cosmetic brands feature idealized images of the female body to sell makeup, MAC contradicts dominant ideas about femininity, focusing instead on the psychological emotions of confidence and self-esteem achieved from inner beauty. In a similar fashion of using striking imagery, MACs Style Warrior ads (Figure 4) were made to celebrate the cross-cultural sophistication of the modern Amazon Princess, African Queen, Crouching Tigressà ¢Ã¢â€š ¬Ã‚ ¦ The ads emphasize makeup as a form of self-expression, promoting a diverse color palette featuring bronzing shades for lips, cheeks, eyes and nails that keep skin looking glowing and radiant. The makeup line is full of bold colors with shades suitable for a wide variety of skin tones. The ads succeed in drawing peoples attention due to the dramatic and non-traditional application of makeup that is almost reminiscent of painted works of art, emphasizing makeup as a form of self-expression. By combining this bold imagery with the bold headline Style Warrior and the subsequent text that describes every woman as having an inner wild thing, MAC suggests that makeup is a great way to embody different aspects of a persons personality. By appealing to peoples need and desire to feel confident and beautiful, MAC succeeds in communicating the idea that buying their product will help to make people be bolder and more glamorous. Building on its philosophy to create makeup for all ages, sexes and races, MAC launched a contest in the fall of 2015 called MACnificent Me. The contest invited MAC fans to submit a photo of themselves, along with a 100-word life mantra, illustrating their style, heart, and soul. From the submissions received, MAC chose six everyday people, including Hispanic, African-American and Asian, to represent the MAC brand, providing each winner with a MAC makeover. The resulting MACnificent Me ad (Figure 5) celebrates diversity and is all about being creative, confident, and true to ones self, encouraging consumers to look beyond model stereotypes and use MAC cosmetics in an individual way. The six unique individuals from all around the world, including men and women, both young and old, all proved to be magnificent in their own way. Challenging the supermodel stereotype traditionally portrayed in cosmetic ads, the MACnificent Me winners consist of a plus size woman, a gay man, and a transge nder woman, to name a few. The cultural narrative is all about finding beauty in the everyday and moving away from traditional mass-produced notions of beauty. MAC succeeds in encouraging everyday people to experiment and see cosmetics as a way to promote individuality. Using names such as Make Me Proud and Its Really Me for its product line, the MACnificent Me campaign serves to define a new beauty standard, in which everyone is beautiful, no matter age, race, nationality or body shape. The cultural narrative of beauty is to make the average woman and even man feel more attractive and more confident. Many people today use cosmetics to fit in with the crowd whether its gender, age, or profession. Especially when it comes to ones profession, cosmetics boost your look and self-esteem making one more presentable in meetings, interviews, or the everyday workplace. The use of cosmetics promotes people to feel better and comfortable in their own skin. MAC Cosmetics advertisements are not specifically aimed at one gender, but instead cater to men and women, regardless of race or color, promoting empowerment, diversity and strength. MAC embraces gender equality and uses its advertisements to explore and celebrate inner beautyà ¢Ã¢â€š ¬Ã‚ ¦defining beauty using a combination of bold, striking imagery, captivating text and iconic celebrities in their ads. As a leading cosmetic manufacturer, MAC has gained strides by successfully representing cultural equality, individuality a nd self-expression and they continue to stay on the cutting edge in the cultural movement. Although MAC often incorporates famous celebrities in their advertisements who are known for their glamorous appeal, MAC has placed less emphasis on traditional markers of beauty and femininity than many of its competitors. MACs advertising approach challenges the norm found in traditional cosmetic advertising conventions, narrowing the definitions of female beauty. As a result, MAC has successfully positioned their messaging so that it is not undermined by glamour and sex appeal, but rather focuses on beauty being found in the uniqueness of individuals promoting feeling better and comfortable in ones own skin, embracing ones own personal perception of beauty (versus mainstream societys) and challenging traditional gender role associations. MAC Cosmetics is in the business of making people feel like their best selves. Their ads empower people to embrace self-expression. Their intended audience began as primarily young women but has evolved to include men and the transgender community, specifically 18-49 years old. This age group meets the needs of their consumers in terms of gender, income, ethnic background and family circle. Through the use of celebrities in their advertisements, MAC has successfully invoked an even larger audience by reaching the fans of those well-known celebrity figures. As a leading cosmetic manufacturer, MAC has gained strides by successfully representing cultural equality, individuality and self-expression and they continue to stay on the cutting edge in the cultural movement.

Contradictions of Character in George Bernard Shaws Pygmalion Essay

â€Å"Manners are the happy way of doing things† according to Ralph Waldo Emerson.   According to Emerson people use manners as a front to make themselves look better.   Inherently, this will lead to a contradiction of the front and the reality.   One such man who is most concerned with manners is the protagonist of Shaw’s Pygmalion, Professor Henry Higgins.   Higgins is a man who displays contradictions within his character.   He is in the business of teaching proper manners, although lacks them himself.   In addition, Higgins is an intelligent man, and yet he is ignorant of the feelings of those around him.   Another apparent contradiction is that Higgins’ outer charm serves to hide his bullying nature. He manipulates Eliza and others around him to serve his own purposes, without any regard for her feelings.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Higgins, a teacher of proprietary manners, lacks those very manners which others pay to learn from him.   Ironically, Higgins believes that he is the greatest teacher of manners.   He announces that in â€Å"three months [he] could pass [Eliza] off as a duchess.†Ã‚   Higgins thinks that he can take any lower class girl and pass her off as a duchess.   He truly believes that he is capable of transforming Eliza.   Once the teaching begins, Higgins shows no respect for others in his life.   When he goes to see his mother, she reminds him that â€Å"[he] promised not to come on† her days when she is having guests.   He ignores this promise to his mother because he believes that his newest experiment is more important than his mother’s insignificant visitors are.  Ã‚  Ã‚   This behavior continues throughout the ... ...ulative experiments on life.   Higgins tries to use his charm to manipulate people into giving him what he wants, but when this tactic fails he resorts to brute force and abuse.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is amazing that a man with such great qualities and characteristics can also have the bad qualities that are opposite of those great ones.   How these traits can coexist in one person does not make sense.   One of the traits must be a false front.   This is the nature of the world.   When two opposites come together in the same place and do not alter each other, then one of them is kept up as a faà §ade.   At any moment in time this faà §ade can move or crack and the true nature of the person will come to light.   People who display too many contradictions in character are usually true hypocrites.

Can Happiness Be Achieved? Essay -- Happiness Essays

"A library of wisdom, is more precious than all wealth, and all things that are desirable cannot be compared to it." -- Plato Throughout time, people have constantly attempted to seek out what happiness truly is, and, if possible, how to achieve this happiness. The idea of what happiness is has changed often, and is dependent on the environment that the people live in. The era and the ideologies of that time period, the community, and who the people interact with all affect the idea of what happiness truly is. Because of this, what happiness is, and how to achieve it, will be continually changing. The true meaning and idea of happiness could perhaps never be truly known. Throughout the ages, the idea of what happiness is has been changing constantly, dependant on the time period of the person. This may be because there is no one true idea of happiness and every separate ideology has a different view and interpretation of what it means to be truly happy. While some may believe that it is through knowledge that happiness is achieved, others may believe it to be achieved through a balance between the physiological self and the moral self, or through overcoming cravings in any form. Happiness could simply be the pursuit of knowledge, and the pursuit to understand what happiness really is. In studying and pursuing knowledge, happiness is achieved. In Plato’s ideas, happiness could be seen as an attempt to achieve perfection on earth. It would be impossible to be perfectly happy, because on earth the happiness would only be a representation or imitation of the true idea of happiness. The true perfect form of happiness is only an idea that all humans strive to reach. Therefore, every person, throughout their personal circumsta... ...idea. If this is true, there may not be a point in attempting to be happy. The greatest comfort that people may have is knowing that there is no higher form of happiness, and by refusing to pursue it, they acquire a deeper understanding and contentment of themselves. Happiness cannot be eternally defined, because the idea of what happiness is would change with the ideas of people. It may not be possible to ever truly understand what happiness really is, or if there is some higher form of happiness. If there is a higher idea of happiness, then this is what all people are striving for, but failing because it is impossible to reach the idea of happiness, just the representation of the idea of happiness. Whether or not happiness can be achieved or pursued, it is the attempt to understand more about happiness that brings the idea of happiness closer to possibility.

The Divine Comedy vs. Paradise Lost Essays -- essays research papers

Full Circle – from Sin to Salvation   Ã‚  Ã‚  Ã‚  Ã‚  Great works of literature have been written throughout history. However, The Divine Comedy and Paradise Lost have the inept ability to stir the soul and cause a person to examine and re-examine their life. The brilliant descriptions, use of imagery, metaphor and simile give a person a vivid picture of the creation of man and the possibilities for life in the hereafter. This is done, as a person is able to see, full circle, from the beginning of time to the end of time, the consequences of turning away from God. The ability to see a life full circle is apparent through the examination of both of these poems. Although written many years ago, the morals and principles that they convey ring very true for people in this century as well as times yet to come. The Divine Comedy, written in the 14th century by Dante Alighieri, is a heroic epic. Throughout Dante’s literary work, he outlines his scientific understandings of the world, his political views and provides the reader with a moral compass and spiritual map of which to follow. This poem is written in three parts, Inferno, Purgatorio, and Paradisio, each of which is broken down into individual cantos. Inferno includes 34 cantos, whereas Purgatrio and Paradiso each contain 33 cantos, however, the first canto of Inferno is really an introduction to the poem. The primary characters in Dante’s poem include himself, who is also the narrator, Virgil, a poet he has admired, who serves as his guide through most of the first two sections, and finally, Beatrice, his inspiration, who greets him at Paradisio and escorts him through the remainder of his journey. Dante experiences a vision, at the age of 35, after experiencing traumatic events in his hometown of Florence. The events that are occurring in Florence at the time are associated with papal corruption and cause Dante to be forced into exile. Following the vision, which confirms to Dante that he has strayed from the right path in life, Dante begins his travel through the three realms, which contain the possible consequences following a person’s death. Dante’s journey begins on Good Friday, when he is escorted to the gates of Hell, moves to Purgatory and ends in Heaven. However, an escort accompanies him for duration of his journey. Virgil, who Dante has long admired, escorts Dante through Hell and... ...or not to obey the Father in the partaking of the fruit. Faith becomes a common theme through questions that are answered within the poems. Raphael answers Adam and reveals the meaning and importance of faith. The same thing occurs in Dante’s poem when St. Peter gives him information. In Milton’s poem we see and feel that the character of Eve is somehow not as important as the character of Adam. This is evident in the way Adam is consulted while Eve is left to herself in times of important conversations. In Book eight, Adam says that Eve is â€Å"th’ inferior, in the mind and inward faculties.† (Paradise Lost, book 8, line 317-318) Eve is a submissive character in Paradise Lost. On the other hand, Beatrice, in Dante’s The Divine Comedy, is a strong character and leads Dante. The use of numbers is very important in Dante’s poem as the number three reveals itself several times as well as the number seven. This is not a characteristic found in Paradise Lost. Both poems inspire their reader to look at their own life. In addition, they treat the reader to a full serving of historic literature that not only entertains, but also teaches valuable lesson in the form of morals and principles.

Accounting Harmonization In The Eu Accounting Essay

This study will supply a brief history and background on the procedure of harmonisation in the European Union with respects to the 2 methods it employed: Directives and IFRS acceptance. By supplying a footing for which harmonisation can be understood and why it is necessary, this study strives to clarify the successes and failures of the methods. In peculiar, the issues that arose during the execution of IFRS in the EU will be used to further show the demand for harmonisation, utilizing specific criterions as illustrations. The relationship between accounting harmonisation and auditing will be debated with specific focal point on the EC Green Paper on iAudit Policy: Lessons from the Crisisi as it points to ongoing concerns in the effort to accomplish accounting harmonisation. 2. History and Background of Accounting Harmonization Definition Harmonization is a procedure of increasing the compatibility of accounting patterns by puting bounds to their grade of fluctuation ( Nobes & A ; Parker, 2010 ) . Basically, harmonisation allows states to utilize different criterions so long as they are non in struggle. This varies somewhat from convergence, the end of the IASB, which aims to develop high quality criterions alongside national standard-setters to cut down international differences. The importance of this differentiation highlights the differences in the harmonisation attempts by both the EU and IASC/B. The demand for harmonisation Globalization has led to big companies looking to increase their gross revenues and growing chances beyond national markets. To pull equity and debt funding to accomplish these ends, many of these companies are looking to be listed on different stock exchanges. Additionally, investors are spread outing their portfolios beyond national boundary lines as planetary markets have created greater chances for puting. As a consequence, the differences in the coverage patterns of such companies is now of great importance as this has led to troubles for those who prepare, consolidate, audit and interpret fiscal statements. Two of the major obstructions to accounting harmonisation are patriotism and the current size of the bing differences between states. The EU has attempted to accomplish harmonisation by utilizing Directives and Regulation through IFRS criterions ias such, the attempts of the EU in making a incorporate concern environment every bit good as the acceptance of IFRS in 2005 provide a relevant platform for understanding the harmonisation procedure. This study seeks to convey this in subdivision XXXXX below. 3. The Accounting Directives The Directives are an effort to harmonise coverage patterns by necessitating member states to integrate the directives into their national Torahs. The Fourth and Seventh Directives were aimed at accounting harmonisation while the Eighth Directive was aimed at audit. Fourth Council Directive i Annual histories of companies with limited liability iThis Directing co-ordinates Member Statesi commissariats refering the presentation and content of one-year histories and one-year studies, the rating methods used and their publication in regard of all companies with limited liability ( European Commission, 2009 ) .i The commissariats of the Directive require populace and private companies in all EU states to include a balance sheet, net income and loss history, with a pick of 2 different layouts, every bit good as notes to the histories as portion of the one-year histories. It besides provides the general rules by which points must be valued. The earliest proposal for the Fourth Directive led to the first bill of exchange being developed in 1971 i the bill of exchange was to a great extent influenced by German jurisprudence and as a consequence, the Directive prescribed conservative rating regulations, stiff formats and limited revelation in the notes. By 1974, a twelvemonth after accession to the EU, UK influence in the Directive became evident with the debut of the itrue and just viewi construct ; greater flexibleness in the presentation formats and increased accent on revelation in the notes. The Directive was adopted by the EU in 1974 and has since been amended every bit many as 14 times in line with international developments. One major amendment was in 2001 when the Directive was further aligned with IASB criterions by leting the demands of IAS 39 on the just rating of fiscal instruments to be employed. This was a significant move as this had been a combative issue and served the intent of modernizing European accounting regulations – this will be discussed in more item in subsequent subdivisions. Another critical amendment came in 2003, when the Accounts Modernisation Directive was issued i it extended the usage of just values and farther eliminated incompatibilities with IASB criterions. The most recent amendment in 2009 resulted in 2 developments ; foremost, companies in member provinces with 10 or fewer employees were exempt from the demands of the Directive. In add-on, a audience papers was issued puting out a proposal for rearranging the Directives to better its comprehension* . Seventh Council Directive i Consolidated histories of companies with limited liability iThis Seventh Company Law Directive coordinates national Torahs on amalgamate ( i.e. group ) accounts Together with the Fourth Directive on the one-year histories of public limited liability companies, it belongs to the household of â€Å" accounting directives † that form the armory of Community legal Acts of the Apostless regulating company histories ( European Commission, 2009 ) .i This Directive was adopted in 1983 to better international readying and comparing of fiscal statements. It does so by ordering the fortunes under which amalgamate histories must be prepared every bit good as the methods for readying. Harmonizing to the Directive, any company that lawfully controls another company is required to fix amalgamate histories. The 1976 and 1978 bill of exchanges failed to clear up the construct of control for the intent of consolidation. As such, the adopted Directive efforts to better what is meant by the term icontroli . In states where consolidation had been unheard of e.g. Portugal, Italy, Greece and Spain, the Directive signified a marked move towards modernization. This was of great significance given that in 2005, the EUis harmonisation attempts in footings of group accounting eventually converged with that of the IASB with the acceptance of IFRSs by EU listed companies. As such, the Seventh Directive has now since been overtaken by IFRS criterions. 4. Statutory Audit Directive ( Previously ) Eighth Council Directive i Qualifications of individuals responsible for transporting out the statutory audits of accounting paperss iThis Directive purposes to increase the credibleness of fiscal coverage and to heighten the European Unionis ( EU ) protection against fiscal dirts by puting down regulations harmonising the processs for statutory audits of one-year histories and amalgamate histories. It establishes, among other things, a demand for external quality confidence, commissariats on public supervising, the responsibilities of statutory hearers and the application of international criterions and the rules of independency applicable to statutory hearers. The Directive besides provides a footing for cooperation between regulators in the EU and those in 3rd countriesi ( European Commission, 2009 ) . The adopted Directive ( 1983 ) differs well from earlier bill of exchanges which would hold had important impact on the preparation forms and range of work of comptrollers in a figure of states, notably the UK. The Directive was introduced to find which individuals are allowed to transport out audits by ordering making and educational demands. The demand to overhaul the Eighth Directive was recognized by the EC in the communicating iReinforcing the statutory audit in the EUi , published in 2003. It contained the scheme of the EC in coming old ages sing audit affairs such as public inadvertence and ordinance at the EU degree. In response to Enron and other accounting dirts, the Directive was amended in 2006 i it focused on quality confidence by necessitating the constitution of hearer inadvertence organic structures, supplying regulations on professional unity and independency, guaranting attachment to ISAs as endorsed by the EU in executing statutory audits, constitution of audit commissions and the publication of transparence studies on audit houses. In a command to promote the growing of alternate audit houses, farther recommendations were released in 2008 with the aim of giving more duty to oversight organic structures and to promote member provinces to restrict the civil liabilities of hearers ( European Commission, 2008 ) . Following the fiscal crisis of 2007/8, the EC has deemed it necessary to amend the statutory audit directive through a proposal issued in November 2011 ( European Commission, 2011 ) . The amendments follow on from the EC Green Paper on iAudit Policy: Lessons from the Crisisi and tackles issues such as joint audits, proviso of non-audit services, etc. , which are discussed subsequently on in this study. Red boxes to travel in appendix? To travel in sum-up? EU efforts at harmonisation through the usage of Directives were non wholly successful and as such the EC chose alternatively to follow the convergence scheme of the IASB by following IFRS. The insufficiencies of the Directives derived from the fact that they failed to cover many subjects e.g. rental accounting, accounting alterations, foreign currency interlingual rendition etc. , which IFRSs were better equipped to manage. Besides, the Directives still allowed for a grade of pick within their prescriptions which meant that non-comparability was still an issue.

Bycatch Overfishing Regulations And Recovery Environmental Sciences Essay

One of the most urgent issues impacting piscaries today is finding methods of cut downing by-catch and keeping sustainable stocks. In this paper the author will try to specify by-catch and discourse the Torahs regulating the pattern. The author will besides discourse the commercial and recreational parts to the province of duress of the ocean Waterss. Fishing patterns and methods of cut downing the sum of by-catch will besides be discussed. Without the cooperation of fishermen, province, federal, and world-wide authoritiess many species of water bird and fish will non last. Harmonizing to McCaughran by-catch is that ‘portion of the gimmick returned to the sea as a consequence of economic, legal or personal considerations, plus the maintained gimmick of non-targeted species ‘ ( McCaughtan 1 ) . Bycatch are fish, water bird, or Marine mammals that are caught by the way in all types of piscary cogwheel. They are caught because they are unable to travel fast plenty to get away or they may be attracted to the come-on. There are many marauders in the ocean but we are the most unsafe marauders in the H2O. We are unsafe because â€Å" we are limited merely by the bounds we set ourselves † ( Hinman 3 ) . We choose non to put bounds for ourselves that insure the sustainability of our oceans therefore these criterions must be set for us. These bounds are set so we can avoid the â€Å" calamity of the parks † ( Wallace 1 ) . Puting these bounds is the duty of the National Oceanic and Atmospheric Administration ( NOAA ) and the National Mar ine Fisheries Service ( NMFS ) . The Magnuson-Stevens Fishery Conservatory Act in 1976 created eight councils to rede NMFS on regional issues on piscary direction. The jurisprudence claimed the Waterss within 200 stat mis of the seashore as the ownership of the United States but it neglected to set up any control over overfishing or habitat loss ( Safina ) . This act was amended in 1996 to include home grounds and overfishing. On January 6, 2004, a concluding regulation was submitted that stated: â€Å" National criterion 9 ( NS9 ) of the Magnuson-Stevens Fishery Conservation and Management Act, as amended by the Stainable Fisheries Act requires that fishery direction programs include preservation and direction steps that shall, to the extent operable, minimise by-catch and to the extent by-catch can non be avoided, minimise the mortality of such by-catch. Implementing by-catch decrease device ( BRD ) demands for the eastern Gulf of Mexico would lend to run intoing that demand † ( Federal Register 2004 ) . An extra amendment was added in 2007 that requires that one-year gimmick bounds and Marine protected countries ( MPAs ) be established ( NOAA Economics ) . The Sustainable Fisheries Act requires that when a stock does non run into the sustainable output a compulsory recovery program which includes a list of overfished species must be proposed ( Safina ) . Some of the reforms have been met with resistance by fisherman and with optimism by environmentalist. Fishermans sometimes stand to lose money with the execution of new regulations and ordinances. The commercial fishing industry in 2007 was estimated to be a $ 28 billion a twelvemonth industry. An extra $ 25 billion a twelvemonth was spent on recreational Marine fishing and activities ( NOAA Economics ) . The mark and by-catch species depends on where you are in the universe. What may be the mark species in the Gulf of Mexico may be the by-catch species in other countries. As new engineering has been introduced into the fishing industry more fish have been caught utilizing gillnets, bag Seines, long lines, runt spiller and other methods. Fig. 1. Most seafood in the U.S. is caught utilizing cyberspaces dragged behind boats, such as bag Seines, spiller and dredges ( NMFS, 2009 ) . This cogwheel enabled fishermen to catch the mark species and anything else in the Waterss. In 1994 the estimated by-catch was 19.9 and 39.5 million dozenss of cast-off fish. A new estimation 10 old ages subsequently utilizing a new methodological analysis was much lower at 7.3 million dozenss. The cast-off sum is approximately 20 % to 25 % of the entire crop ( Wui 1 ) . These Numberss show that a big part of the universe gimmick is discarded ( Davies et Al. 205 ) . By-catch can besides be defined as â€Å" that portion of the gaining control that is discarded at sea, dead ( or injured to an extent that decease is the consequence ) † ( Hall 206 ) . Catch may be discarded because of size, species, sex, or mortality. Other grounds are the gimmick may non be the right species, the quota has been reached, or they may be an illegal gimmick. The runt spiller piscaries show the greatest sum of by-catch. These Numberss differ depending on the beginning and the method of computation. Some estimate the Numberss to be every bit high as 35 % for the universe gimmick ( Baum ) . Bycatch consist of sea polo-necks, juvenile species of ruddy center, Spanish mackerel, topographic point, croaker, beams, bluish pediculosis pubis and many other species. In the 1970 ‘s the ratio of by-catch to shrimp was 10 lbs bycatch to one lb of runt. Bycatch decrease devices ( BRDs ) have been mandated on runt spiller in the Gulf of Mexico. A BRD allows finfish and other by the way caught beings to get away. From 1992 to 1994 there was a decrease of four lbs of by-catch to one lb of runt ( Robert ) . Shrimp spiller besides have turtle excluder devices ( TED ) fitted in them to let sea polo-necks to get away. Data shows that with these devices in the runt trawls the sum of some by-catch has been significantly reduced ( Robert ) . The devices have allowed a partial recovery of ruddy center, Spanish mackerel, king mackerel, and Atlantic croaker ( Louisiana Fisheries ) . Fig. 2. Two versions of runt spiller with BRDs. ( Fuls 16-18 ) Bycatch is inevitable, even with the usage of BDRs. Data shows that there have been around 450 taxa documented as incidental gimmicks in shrimp spiller. Attempts have been made to diminish the mortality of by-catch. One scheme was to integrate a fish oculus in the cyberspaces to let for fish flight. Fishermans besides could better the handling and release of the gimmick. The runt spiller is a type of cogwheel that continues to be studied and improved.Species – English NamePercentage of Total CatchLongspined scup 15 Brown runt 9 Atlantic croaker 9 Inshore lizardfish 6 Pink runt 3 Gulf butterfish 3 Lesser blue crab 2 White runt 2 Longspined swimming crab 2 Brown stone runt 2Table 1 – Top 10 species found in Gulf of Mexico runt spiller gimmicks ( Clucas 6 ) .Another type of angling cogwheel that continually produces high Numberss of by-catch is the different types of gill cyberspaces or miring cyberspaces. Driftnets have been called the â€Å" walls of decease † because big Numberss of non-target fish, marine mammals and sea birds become entangled in them ( Hinman 3 ) .Fig. 3. Beginning: Drift Net ( FAO-Fish 222 ) .Drift cyberspaces come in all sizes and lengths but the United Nations banned cyberspaces over 1.5 stat mis long in 1993, Data has shown that they catch legion mahimahis, sea polo-necks, and other blowers. There mark species is normally swordfish in the Atlantic but they besides catch tunas and sharks. Other finfish such as ocean sunfish, bluefin, giants, tuna, beams and others are besides caught by longlines. When animate beings are entangled in these cyberspaces it is about ever fatal. Some cyberspaces have pingers attached to alarm unsuspicious quarry ( Martin 213 ) . Although some net fishing is still used the drift net piscary has been closed since 1996 ( NMFS 54 ) . Fig.4 Longline fishing cogwheel. The usage of longlines allows fishermen to catch a assortment of species. The come-on from the lines attracts sea birds, polo-necks, and other species of fish. Many ocean birds eatage in countries where there are longline piscaries. The millstone has seen a diminution in population due to being caught on longline maulers. Longlines may be two or more stat mis long and have 100s of baited maulerss. These lines may travel unbridled for 24 hours ensuing in a high mortality rate for the gimmick. Once the birds are caught there is no manner for them to get away. Since they reproduce late in life and have a low fruitfulness they have become a threatened species ( Lewison 743 ) . The millstone has experienced a lessening in population due to longlines ( Hall 214 ) . It is hard to quantify the loss of millstone due to a deficiency of an perceiver plans. Other beings are affected by longlines. The sum of cast-off species in longlines in 1996 was estimated to be † 196.6 metric dozenss of bluish marlin, 67.6 metric dozenss of white marlin, and 71.6 metric dozenss of sailfish † . ( NOAA 54-55 ) . The grounds for high Numberss of by-catch are that the gimmick may non be the targeted species, it may be an illegal gimmick or it may non run into the legal size. The swordfish population has become stressed because of cyberspaces and longlines. In 1996 there were 579 dozenss of swordfish discarded. The Atlantic gar, a prized diversion fish, is frequently the by-catch of longlines. NMFS has enacted a program that protects this fish. The leader of a vas that hooks a billfish must let go of the fish every bit shortly as possible without taking the fish from the H2O ( NOAA 54 ) . One can non discourse by-catch without discoursing overfishing. Overfishing is the procedure of taking fish faster than they can refill themselves ( Gulfbase ) . The utmost sums of by-catch leads to overfishing. If the sum of by-catch is non reduced so stocks will go overfished. In many countries attempt decrease of the targeted and nontargeted species is attractive ( Wui 2 ) . The ruddy center may non retrieve unless there are bounds placed on the shrimping industry ; because the juvenile ruddy center is the by-catch of runt spiller ( Wallace 84 ) . Bycatch decrease must be taken earnestly by the universe population. An country of concern in the subject of by gimmick and overfishing is that of the megafauna. Much of the megafauna by-catch has no economic value and has a high mortality rate. Having no manner to find the figure of beings that are being discarded, these stocks can worsen over clip without sensing. ( Lewison 588 ) . Leting the continued decrease in figure of anchor marauders such as billfish, sharks, bluefin tuna, bluish marlin, and swordfish will doubtless change the nutrient ironss. With fewer marauders there will be more quarry in the nutrient web. Harmonizing to Pauley if this continues we could see the prostration of some piscaries ( Hinman 2 ) . Alternatively of seeking to pull off one species the full ecosystem needs to be managed. We seem to be concerned about the big animate beings and non the animate beings they feed on. The remotion of one tropic degree will impact all degrees. Removing the larger and older species that by and large have a long lifetime and reproduce tardi ly in life will hold a annihilating consequence on the nutrient concatenation. Attempts are being made to seek to cut down the sum of by-catch in the fishing industry. Many fish would hold a higher endurance rate if they were released at a deepness related to their normal home ground. Fishermans are maintaining day-to-day logbook studies, utilizing unit of ammunition hooks alternatively of the traditional maulers, and utilizing pingers on cyberspaces. Other attempts proposed are to set up no-longlining zones, limit the figure of maulers allowed, and count dead discards against the fishermen as an inducement for set downing allowances ( Hinman 4 ) . Practices suggested to protect water bird would be to attach streamers to the lines to discourage the birds and weight the lines to increase the sink rate and carry the line deeper in the H2O ( Martin 214 ) . There have already been 1700 Marine Protected Areas established in the Waterss of the United States to protect threatened species. The issues covering with by-catch and overfishing are legion. There are groups who oppose ordinance and groups who realize that without Torahs the piscaries will vanish. Even though some ordinances will impact the income of the fishermen, without ordinance at that place will non be piscaries. It is sad to read about the sum of cast-off by-catch. There are some states that utilize about all of their gimmick. As other nutrient beginnings become depleted and the universe population continues to turn, I am certain other states will happen utilizations for their gimmicks therefore extinguishing by-catch.